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The Value of Client Testimonials And Case Studies

According to Search Engine Land, 85% of today’s consumers read more than 10 reviews before they develop confidence in a brand. 

Aside from having an up-to-date website with detailed product and company information and having examples of your products and services in action, it would help if you had testimonials from happy customers to make you stand out among your competitors.

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According to Search Engine Land, 85% of today’s consumers read more than 10 reviews before they develop confidence in a brand. 

Aside from having an up-to-date website with detailed product and company information and having examples of your products and services in action, it would help if you had testimonials from happy customers to make you stand out among your competitors.

Testimonials and case studies are essentially forms of social currency. Humans tend to flock together. If big names from a certain industry speak well of particular vendors or providers, prospective customers will likely find them more credible because of the already-established track record of success. For the B2B industry, since the validation comes from an impartial third party, stakeholders reach a consensus quicker, and deals close faster.

Reading customer case study online

Case studies, in particular, trigger the Zeignarik effect. If prospects are currently facing the same or similar problems as the ones discussed in case studies, the content will likely resonate with these users, who are essentially hard-wired to read the case study until a solution is revealed. In time, you may even find that your case studies boast a higher “time on page” benchmark than your standard blog posts. More time on your website means visitors are engaged and likely see you as a trusted resource to do business with.

Creating Content For Case Studies And Testimonials

Maybe you’ve never published testimonials or are unsure how to build a library of case studies. The best advice we can give you is to start simple.

Creating good content takes time, but if you’ve been in the manufacturing business long, it is likely you already have testimonials in customer files or have analog reviews lying around the office. Make sure you have your customer’s approval to publish them online. You can even incentivize existing customers to leave you reviews on other websites like Google. Keeping your Google Business Profile up to date helps your website stay at the top of search results and lets prospective buyers know what to expect when they contact you.

Here are some additional tips:

Ask Your Biggest Customers For Help

They have reaped the most rewards from your company and will be the most likely to take the time to answer probing questions. Send them a survey with a prepared template they can fill out quickly and easily. Or take a step further and give them a call.

Have a list of questions prepared in advance when you’re interviewing for case studies. This helps ensure you elicit the most insightful, useful responses. Asking for feedback applies humanity to your business personality and you may learn a couple of things you can improve you weren’t expecting. Keep it focused on the client, their line of work, their specific challenges, and how your product or service helped them.

Your Case Study Should Be Focused On The Customer

A case study is more in-depth than a customer testimonial. Take the time to cover these details:

  • The problems or pain points the customer was experiencing
  • How these problems complicated their lives and impacted their business
  • The improvement they saw as a result of your solution
  • How their business or work life changed after working with you — ideally, tie this to the “before” scenario to show the marked contrast

Put personality into your writing and try not to focus too much on jargon-heavy language or highly technical subject matter. Try to:

  • Use bullet points.
  • Add customer quotes in appropriate places. Remember, the goal is to help prospective customers relate to your existing customers and view you as an ideal partner.
  • Have accurate numbers peppered throughout. Did your solution improve turnaround time by 28%? That’s a metric to be highlighted.
  • Break up the content into easily readable sections.

Make Your Case Studies Easy To Find

Link out to them from your home navigation menu. Reference your library in your email signoffs. Share case studies on social media with a short preview so prospective customers know what to expect before clicking the link. You don’t want your website visitors wasting time trying to find your useful information or worse, you don’t want them to click away to a competitor’s site, thinking you have no useful information at all.

Use Videos To Tell A Story

When in doubt, use the power of a video to tell your story. People who read a text-based testimonial are likely to remember 10% of it after three days. A video testimonial or case study pushes that number up to 65%! Video is simply more memorable. You don’t need a whole lot of video reviews or case studies to benefit from them. Aim for one, and then build up from there — Thomas offers free video production services with an advertising program, learn more here or check out these 14 manufacturing and industrial videos for inspiration.

Increase Business Revenue Through Video (With Help From Thomas!)

Online Examples Of Case Studies For Manufacturers

The Journal of Marketing Research says that strong emotional appeal can drive up to three times more word-of-mouth referrals. Reviews in various forms flip the conversation, showing instead of merely telling and positioning your products and services in terms of “What’s in it for the buyers?”

Engineering Specialties, Inc., a provider of custom metal stamping, assembly, fasteners and machining for tight tolerances, has the perfect example of what you can do for your case studies page if you’re just getting started. They provide a Sample Gallery that portrays how highly qualified their services and products are for automotive, aerospace, medical, energy, and other fail-safe applications. 

Buyers, engineers, procurement managers, and MROs are all looking for high-quality photos and graphics to help them decide if you’re a good fit for their project. Display them on your site for them to more easily place you on their shortlist.

Learn More: How Big Companies Choose New Suppliers

Engineering Specialties Inc Case Studies Example

Additionally, you could put quotes on your website featuring the names and logos of your customers or write a press release with the story of solving a customer’s problem. Some manufacturers and industrial companies are seeing success by taking the next step with their content and promoting it in online channels where their buyers are reading, like industry’s leading email newsletter Thomas Index Update.

Toagosei’s Aron Alpha branded content received over 73k+ impressions in the Thomas Industry Update that put the brand in front of buyers from major companies including 3M, NASA, and Siemens.

Promote My Content! 

More buyers are demanding B2B companies provide a similar experience when browsing on websites where they do their personal shopping, so we love how U.S. Air Filtration‘s website offers the opportunity for their customers to leave feedback directly on the page.

US Air Filtration Customer Feedback Website Example

Learn More About Creating Content That Sells

Case studies and testimonials are engaging for today’s consumers; not only do they prove your competence and reliability, they promise a solution that’s been vetted by other customers. They shine a light on possibilities and allow customers to envision a more efficient, successful future for their business.

To learn more about the benefits of customer-created content, or for help in getting started with client testimonials and case studies, reach out to our team of industrial marketing experts. We’re made up of engineers and content experts who will help you translate technical jargon into compelling copy and get it in front of the customers you want to do business with.

Digital Health Check

Source: https://blog.thomasnet.com/value-of-client-testimonials

Manufacturing

Jushi Holdings Inc. to Expand Footprint Through Acquisition of Vertically Integrated Massachusetts Operator

Acquisition to Include Two Retail Dispensaries and a Cultivation and Product Manufacturing Facility Jushi to Enter Its Seventh State and Expand Retail Footprint to 19 Dispensaries Nationwide     BOCA RATON, Fla., April 19, 2021 – Jushi Holdings Inc. (“Jushi” or the “Company”) (CSE: JUSH) (OTCMKTS: JUSHF), a vertically integrated, multi-state cannabis operator announced that it has reached a […]

The post Jushi Holdings Inc. to Expand Footprint Through Acquisition of Vertically Integrated Massachusetts Operator appeared first on CannabisFN.

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Ryan Allway

April 19th, 2021


Acquisition to Include Two Retail Dispensaries and a Cultivation and Product Manufacturing Facility

Jushi to Enter Its Seventh State and Expand Retail Footprint to 19 Dispensaries Nationwide

BOCA RATON, Fla., April 19, 2021 – Jushi Holdings Inc. (“Jushi” or the “Company”) (CSE: JUSH) (OTCMKTS: JUSHF), a vertically integrated, multi-state cannabis operator announced that it has reached a definitive binding agreement (the “Agreement”) to acquire Nature’s Remedy of Massachusetts, Inc. and certain of its affiliates (collectively, “Nature’s Remedy”), a vertically-integrated single state operator in Massachusetts, for total consideration of up to US$110 million (the “Acquisition”). Nature’s Remedy currently operates two retail dispensaries, in Millbury, MA and Tyngsborough, MA, and a 50,000 sq. ft. cultivation and production facility in Lakeville, MA with approximately 19,500 sq. ft. of high-quality indoor flower canopy and state-of-the-art extraction and manufacturing capabilities (the “Lakeville Facility”).

“We are excited to announce that we have signed a definitive agreement to acquire Nature’s Remedy, a vertically integrated business operating high-quality, well-managed assets in Massachusetts,” said Jim Cacioppo, Chief Executive Officer, Chairman and Founder of Jushi. “Our entrance into Massachusetts will mark the seventh state where we operate cannabis assets and the third state where we are vertically integrated. This acquisition will enable us to rapidly build scale in an important, maturing adult-use market with a defensible retail position and a solid cultivation footprint with significant opportunities to expand. Upon closing, we look forward to working with the current management team to maximize Nature’s Remedy assets, while introducing our own best-in-class brands and high-quality products to the Massachusetts market [watch video here].”

Cultivation and Product Manufacturing Facility of Nature’s Remedy

The 50,000 sq. ft. Lakeville Facility is located within a 185,000 sq. ft. industrial complex. Currently, the Lakeville Facility’s flower canopy encompasses approximately 19,500 sq. ft., which Nature’s Remedy expects to expand to approximately 31,000 sq. ft. during the second half of 2021. The Lakeville Facility utilizes COextraction and has a full kitchen for edible production. Current flower production at the Lakeville Facility is approximately 6,800 lbs. / year, which, as part of the expected expansion, Nature’s Remedy could increase to approximately 11,000 lbs. / year based on 31,000 sq. ft. of canopy. In addition to the above-mentioned expansion, Nature’s Remedy is evaluating further expansion opportunities in the existing Lakeville industrial complex and/or on ten acres of land owned by Nature’s Remedy in Grafton, MA. The Lakeville Facility could potentially accommodate an additional 18,000 to 20,000 sq. ft. of flower canopy through the expansion into approximately 26,000 sq. ft. of adjacent space in the existing building. In Grafton, MA, Nature’s Remedy has a Host Community Agreement in place with the city and recently received a provisional cultivation license from the Commonwealth. The ten acres of land in Grafton, MA could potentially accommodate a 35,000 to 40,000 sq. ft. new facility with approximately 18,000 sq. ft. of flower canopy. These expansions are subject to business evaluations and needs, and receipt of applicable regulatory approvals.

Millbury Dispensary

The Millbury dispensary is located in the town of Millbury, MA just south of Worcester, MA. The Millbury dispensary caters primarily to the local population and surrounding underserved areas. The Millbury dispensary provides ample parking for its patrons and is strategically situated along the Worcester-Providence Turnpike, which sees approximately 10,600 cars per day. The Millbury dispensary is located in close proximity to the Shoppes at Blackstone Valley, the largest open-air shopping center in Central Massachusetts, and the Mass Turnpike. Upon closing, Jushi will immediately implement its best-in-class, customer-focused retail approach at the Millbury dispensary, which includes its online reservation ordering platform.

Tyngsborough Dispensary

Tyngsborough is located in northern Middlesex county just south of Nashua, New Hampshire. The Tyngsborough dispensary is strategically located in close proximity to the Pheasant Lane Mall, one of the largest malls in New Hampshire, as well as in close proximity to an exit on Route 3 / Northwest Expressway, which sees 60,000 to 80,000 cars per day. There is ample customer parking with potential for expansion. Upon closing, Jushi will immediately implement its best-in-class, customer-focused retail approach at the Tyngsborough dispensary, which includes its online reservation ordering platform.

Agreement Terms

Under the terms of the Agreement, Jushi has agreed to acquire Nature’s Remedy for an upfront payment of US$100 million (subject to purchase price adjustments as set forth in the Agreement), comprised of US$40.0 million in cash, US$55.0 million in subordinate voting shares of the Company (the “Company Shares”)1 and a US$5.0 million unsecured promissory note.2 The Company has also agreed to issue up to an additional US$10.0 million in Company Shares upon the occurrence or non-occurrence of certain conditions after the closing date (the “Additional Consideration”), bringing the total potential consideration for the Acquisition paid by the Company to US$110 million. The purchase price (inclusive of the full US$10.0 million of Additional Consideration) is expected to represent a multiple of approximately 4.5 to 5.0x Nature’s Remedy’s full year 2021 EBITDA3 and approximately 2.9 to 3.2x Nature’s Remedy’s full year 2022 EBITDA.3

The Acquisition, which is expected to close in the second half of 2021, is subject to certain customary closing conditions, including clearance under the Hart-Scott-Rodino Antitrust Improvements Act and approvals from other applicable regulatory authorities. Pursuant to the terms of the Agreement, the Company has the right to terminate the Agreement within 30 days of execution if the Company is not satisfied with its due diligence of Nature’s Remedy for any reason. In addition, the Company has the right to terminate the Agreement if the average of the daily volume weighted average price for a Company Share for the fifteen (15) trading days immediately preceding the closing date (the “Closing Share Price”) would be equal to or less than eighty percent (80%) of the average of the daily volume weighted average price for a Company Share for the fifteen (15) trading days immediately preceding the Agreement’s execution date (the “Execution Share Price”) and Nature’s Remedy has the right to terminate the Agreement if the Closing Share Price would be equal to or less than sixty percent (60%) of the Execution Share Price. There can be no assurance that the Acquisition will be completed.

Price per share calculation is equal to the average of the daily volume weighted average price for Company Share (in United States Dollars) on the fifteen (15) trading days immediately preceding the closing date, and which shall not be less than eighty-five percent (85%) of the closing price for a Company Share (in United States Dollars) on the trading day immediately preceding the closing date.

2 The promissory note provides for cash interest payments to be made quarterly, a five-year maturity and all principal and accrued and unpaid interest due at maturity.

3 See “Reconciliation of Non-IFRS Financial Measures” at the end of this press release for more information regarding the Company’s use of non-IFRS financial measures.

About Jushi Holdings Inc.

We are a vertically integrated cannabis company led by an industry-leading management team. In the United States, Jushi is focused on building a multi-state portfolio of branded cannabis assets through opportunistic acquisitions, distressed workouts, and competitive applications. Jushi strives to maximize shareholder value while delivering high-quality products across all levels of the cannabis ecosystem. For more information, please visit jushico.com or our social media channels, Instagram, Facebook, Twitter, and LinkedIn.

Forward-Looking Information and Statements

This press release contains certain “forward-looking information” within the meaning of applicable Canadian securities legislation and may also contain statements that may constitute “forward-looking statements” within the meaning of the safe harbor provisions of the United States Private Securities Litigation Reform Act of 1995. Such forward-looking information and forward-looking statements are not representative of historical facts or information or current conditions but instead represent only the Company’s beliefs regarding future events, plans or objectives, many of which, by their nature, involve estimates, projections, plans, goals, forecasts, and assumptions that may prove to be inaccurate. As a result, actual results could differ materially from those expressed by such forward-looking statements and such statements should not be relied upon. Generally, such forward-looking information or forward-looking statements can be identified by the use of forward-looking terminology such as “plans,” “expects” or “does not expect,” “is expected,” “budget,” “scheduled,” “estimates,” “forecasts,” “intends,” “anticipates” or “does not anticipate,” or “believes,” or variations of such words and phrases or may contain statements that certain actions, events or results “may,” “could,” “would,” “might” or “will be taken,” “will continue,” “will occur” or “will be achieved”.

By identifying such information and statements in this manner, the Company is alerting the reader that such information and statements are subject to known and unknown risks, uncertainties and other factors that may cause the actual results, level of activity, performance or achievements of the Company to be materially different from those expressed or implied by such information and statements. In addition, in connection with the forward-looking information and forward-looking statements contained in this press release, the Company has certain expectations and has made certain assumptions. Expectations, assumptions, and risk factors are more fully described in the Company’s Management, Discussion and Analysis for the three months ended September 30, 2020, and other filings with securities and regulatory authorities which are available at www.sedar.com.  Should one or more of these risks, uncertainties or other factors materialize, or should assumptions underlying the forward-looking information or statements prove incorrect, actual results may vary materially from those described herein as intended, planned, anticipated, believed, estimated or expected.

The forward-looking information and forward-looking statements contained in this press release are made as of the date of this press release, and the Company does not undertake to update any forward-looking information and/or forward-looking statements that are contained or referenced herein, except in accordance with applicable securities laws. All subsequent written and oral forward-looking information and statements attributable to the Company or persons acting on its behalf is expressly qualified in its entirety by this notice.

Actual results could differ materially from those expressed by such forward-looking statements, and such statements should not be relied upon. Key expectations and assumptions made by Jushi include, but are not limited to, the accuracy of the books and records, and business models of Nature’s Remedy as provided in due diligence; the continued performance of existing operations of Nature’s Remedy; the anticipated expansion of Nature’s Remedy expected by the end of the second quarter of 2021; the expansion and optimization of the Lakeville Facility, adjacent buildings and property in Grafton, MA; and licensing approval. Additional risk factors that may affect actual results are detailed in Jushi’s annual information form and other periodic filings. These documents may be accessed via SEDAR database.

Not for distribution to United States newswire services or for dissemination in the United States.

For further information, please contact:


Investor Relations Contact:
Michael Perlman
Executive Vice President of Investor Relations and Treasury
561-281-0247
[email protected]

Media Contact:
Ellen Mellody
MATTIO Communications
570-209-2947
[email protected]

This article was published by CFN Enterprises Inc. (OTCQB: CNFN), owner and operator of CFN Media, the industry’s leading agency and digital financial media network dedicated to the burgeoning CBD and legal cannabis industries. Call +1 (833) 420-CNFN for more information.

Ryan Allway

About Ryan Allway

Mr. Allway has over a decade of experience in the financial markets as both a private investor and financial journalist. He has been actively involved in the cannabis industry since its inception, covering public and private companies.


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Source: https://www.cannabisfn.com/jushi-holdings-inc-to-expand-footprint-through-acquisition-of-vertically-integrated-massachusetts-operator/

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Why don’t styluses have mechanism to protect the tip?

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The subreddit for the manufacturing industry.


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The full rules can be found here, and take priority over the summary below.

  1. Posts must be in English.
  2. Posts trying to sell products or services are not allowed.
    • Replying to requests is the only exception to this rule.
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  3. This is not the place for market research or other surveys.
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Topographical map of New Jersey

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The full rules can be found here, and take priority over the summary below.

  1. Posts must be in English.
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Other subreddits you might enjoy:

/r/3Dprinting
/r/AskEngineers
/r/Automate
/r/CNC
/r/CAD
/r/Engineering
/r/functionalprint
/r/IndustrialDesign
/r/JustRolledIntoTheShop
/r/Machinists
/r/Mechanical_gifs
/r/Metalworking
/r/Metrology
/r/PrintedCircuitBoard
/r/Product_Design
/r/ThingsCutInHalfPorn
/r/Workboots

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