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Technical Content Creation for Manufacturing Marketing

Technical content creation is a big challenge for manufacturing marketers of all sizes. Is it any wonder that content creation is the most commonly outsourced content marketing activity by manufacturing marketers? “64% of manufacturing marketers outsource at least one content marketing activity; content creation is the activity they’re most likely to outsource (87%).” (Source: Manufacturing … Read more

The post, %Technical Content Creation for Manufacturing Marketing% by %Achinta Mitra% was originally published on %Industrial Marketing Today%.

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Technical content creation is a big challenge for manufacturing marketers of all sizes. Is it any wonder that content creation is the most commonly outsourced content marketing activity by manufacturing marketers?

“64% of manufacturing marketers outsource at least one content marketing activity; content creation is the activity they’re most likely to outsource (87%).” (Source: Manufacturing Content Marketing 2020 by the Content Marketing Institute/ MarketingProfs).

You’d think most manufacturing marketers would need outside expertise in formulating their content marketing strategy, but that isn’t the case. It ranks second to last at 19%.

technical content creation outsourced

Technical content creation is not the same as copywriting

In the previous year’s report, 68% of manufacturing content marketers reported creating content for multi-level roles was their top challenge. That has come down to 53% in the recent report.

Unfortunately, I have seen too many manufacturers rush to create content for the sake of manufacturing content marketing. As a result, they tend to think of content creation as nothing more than copywriting and clever wordsmithing.

Content creation for industrial content marketing for lead generation requires much more than just basic copywriting. Assuming that you have a documented content marketing strategy and have a clear understanding of your buyer personas, (I seriously doubt it since I haven’t come across too many manufacturers who have done this), you still need to provide detailed instructions (project brief) to your outsourced copywriters.

More importantly, the copywriter needs to take the time to understand your project brief and have the necessary experience to communicate well with engineers and technical professionals. And that is only the beginning.

Content creation vs. content marketing

Creating the right kind of content requires several steps and careful planning. Creating well-defined buyer personas and understanding their work-related challenges is the first major step. This takes time and your active participation. It will help you plan your content or editorial calendar.

Create content that addresses those challenges. In other words, don’t go inventing problems to fit your products and services (AKA, solutions). It may be difficult for you take this step back and think from the perspective of your customers. Keep in mind, it should be about them and not you (Address their WIIFM concerns).

Doing keyword research should follow. After all, your target audience needs to find your content. However, discovery optimization (SEO) is not the same as conversion rate optimization (CRO). Create explicit calls to action if you want your readers to take action instead of passive reading and then leaving.

Next step in your planning should be content distribution. Publish and promote your content actively. Don’t rely 100% on your own website and/or blog for the audience to discover your content. Promoting new content via social media channels is the bare minimum these days. This important step cannot be an afterthought.

Once you’ve got an efficient content creation system in place, you need to rinse and repeat the process every time you create new content. You don’t have to reinvent the wheel each time. Think of ways of repurposing some of your blog posts into high-value content giveaways for lead generation.

It should be very clear by now that technical content creation for industrial content marketing requires many steps beyond copywriting.

3 tips for outsourcing technical content creation

If you’ve found a qualified copywriter who is also a good content marketer, hang on to him or her because they are worth their weight in gold. Outsourcing technical content creation can be a little tricky. Here are three tips for a smoother experience:

  1. Review your copy thoroughly and ask the copywriter to make your edits and changes until you are satisfied. An automated spellcheck is the bare minimum
  2. Have your in-house Subject Matter Experts (SMEs) review the content for technical accuracy and to ensure that it is current
  3. Make sure you have a good way to detect plagiarism, don’t get caught up in copyright violations

If all this sounds too daunting and time consuming, then take a look at my new technical content creation service for industrial companies to help you use content marketing more efficiently.

Source: https://www.industrialmarketingtoday.com/outsourced-technical-content-creation/

Manufacturing

Carbon Fiber Composites Used Inside and Out on MANSORY’s Conversion of the Audi RS Q8

MANSORY followed-up its successful conversion of an Audi RS6 estate car with the conversion of the Audi RS Q8 luxury SUV. The RS Q8 is based on the style of the RS6, with even more aggressive carbon fiber use and styling. MANSORY modified several body parts to include carbon fiber, improving both the aerodynamics and […]

The post Carbon Fiber Composites Used Inside and Out on MANSORY’s Conversion of the Audi RS Q8 appeared first on Composites Manufacturing Magazine.

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MANSORY followed-up its successful conversion of an Audi RS6 estate car with the conversion of the Audi RS Q8 luxury SUV. The RS Q8 is based on the style of the RS6, with even more aggressive carbon fiber use and styling.

MANSORY modified several body parts to include carbon fiber, improving both the aerodynamics and downforce of the vehicle. The front and side skirts of the RS Q8 are now designed of carbon fiber and the rear skirt of the vehicle is finished in visible carbon fiber. The exterior of the SUV is black with red stripes and accents, adding to the sporty look.

The hood of the RS Q8 is also built of carbon fiber. All carbon fiber components of the vehicle are manufactured in MANSORY’s own autoclaves.

The interior of the MANSORY vehicle features the red and black motif as well and carbon fiber trim. Even the steering wheel is wrapped in a leather and carbon fiber hybrid.

As for the powerful engine, the 4.0-liter twin-turbo V8 in the RS Q8 features a modified ECU unit and a high-performance exhaust system. With 780 hp, the vehicle accelerates from 0 to 100 km/h in only 3.3 seconds and reaches a top speed of 320 kph.

Tires and wheels measure 10 x 24 and 12.5 x 24 inches with 295/30R24 and 355/25R24 fill the front and rear.  The MANSORY YN.5 forged wheel on the RS Q8 increases stability and improves handling. Y.5 aluminum rims measuring 10.5 x 23 inches are also available.

Source: http://compositesmanufacturingmagazine.com/2020/11/carbon-fiber-composites-used-inside-and-out-on-mansorys-conversion-of-the-audi-rs-q8/

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Manufacturing

10 Tips for Converting a 3D Printer to Pellet Extrusion

Make the switch from extruded filament to closed-loop recycled plastic pellets with these helpful tips

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The post 10 Tips for Converting a 3D Printer to Pellet Extrusion appeared first on Make: DIY Projects and Ideas for Makers.

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The Lily pellet extruder on a SmartAlu printer designed by Smartfriendz

This project appears in Make: Vol. 75. Subscribe today for more great projects delivered right to your mailbox.

(Editor’s Note: Check back soon for more of Samer’s Lily testing updates.)

Converting a 3D printer to print directly from pellets requires tradeoffs: you’ll gain the ability to reuse plastic material in exchange for some performance limitations. Done carefully, these modifications will open the door to closed-loop recycling, economical pellet feedstock ($2–$5/kg), custom material blends, colors, and properties — but they could reduce the usable print volume and require slower print speeds due to the toolhead’s weight. Ten things to consider:

1. Can the carriage handle the weight and dimensions of the pellet extruder and hot end? Consult your vendor(s). We mounted the Lily pellet extruder on a SmartAlu printer designed by Smartfriendz.

2. Obtain a copy of the firmware on your printer — you may need to modify it. A lot of modifications can be stored in your slicer profile, but various offsets may have to be changed in firmware.

3. Your Z-axis endstop may have to move if the pellet extruder has a long hot end (the Lily does).

4. If you use a BLTouch or induction sensor for bed leveling, you might have to redesign a new X-carriage to accommodate these elements.

5. If possible, make the conversion on a secondary printer in case you need your main printer to prototype parts.

6. Decide how you will feed the pellet extruder. If you’re using a gravity feeder, the hopper has to be above the printer. The Lily pushes filament through a PTFE tube using air, so the pellets or shreds can be fed from any level.

7. While V-wheels are great, expect wear to increase with the heavier head. Consider upgrading at least the X-axis to use a linear rail.

8. If your kit comes with a MOSFET, use it. Running the pellet extruder may consume more power than your printer’s original design. Make sure your power supply can support the additional load.

9. Once it’s all installed, you’ll want to experiment with different materials to determine optimal print speeds, jerk settings, and retraction rates.

10. Expect to tune your PID values to suit your extruder. Recycl3D provided me with a baseline set of numbers and I tuned accordingly.

Whatever extruder you choose, seek support from your vendor, as this is a non-trivial endeavor. They’ll have complete details — Recycl3D was in close contact throughout my Lily installation over several weeks. Of course, if you’re using a DIY pellet extruder, the same checklist applies, but otherwise you’re on your own. You can find many #pelletextruder sources on YouTube, Thingiverse, and other sites.

Source: https://makezine.com/2020/11/25/10-tips-for-converting-a-3d-printer-to-pellet-extrusion/

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Manufacturing

Plan C Live: Mind The Mask

This long holiday weekend is expected to challenge everyone’s resolve to stay safe.  We talk with Sabrina Paseman of FixtheMask.com about wearing masks, which types of masks work best, and which do not offer the best protection from COVID-19. We’ll also talk about why masks remain the best defense against […]

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The post Plan C Live: Mind The Mask appeared first on Make: DIY Projects and Ideas for Makers.

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This long holiday weekend is expected to challenge everyone’s resolve to stay safe.  We talk with Sabrina Paseman of FixtheMask.com about wearing masks, which types of masks work best, and which do not offer the best protection from COVID-19. We’ll also talk about why masks remain the best defense against COVID-19 and what kind of offense it is for people not to wear them.   Whether at a family gathering or while shopping on Black Friday, wearing a mask should be considered a civic duty, an obligation to protect yourself and others.

Date: Wednesday, November 25th @ 2:30pm PT / 5:30pm ET.

Join in the conversation or ask questions on Zoom or tune in on Facebook.

Sabrina Paseman is the CEO of Fix The Mask and a former Product Design Engineer at Apple. She holds a M.Eng in Mechanical Engineering from Cornell University. Through Fix The Mask she and her team are committed to providing fixes comfortable, affordable, accessible, and backed by data. Their mission is predicated on the idea that safety is a human right. The pandemic has shed light on the flaws of our healthcare system. PPE scarcity, misinformation, and price-gouging are all exacerbated by wealth inequality, racism, and systemic inefficiencies. Fix The Mask is committed to providing well-fitted masks for everyone and being an inspiration for the type of progress that can be achieved in a world of increasingly complex problems.

You can find the Surgical Mask Brace for purchase at FixThe Mask.com or check out Sabrina’s tips on creating your own.

Source: https://makezine.com/2020/11/24/plan-c-live-mind-the-mask/

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