Connect with us

Manufacturing

Podcast: Shaping the Industrial Buying Process

Dave Necessary, Gardner Business Media's director of strategic engagement, shares key insights from 2020 Industrial Buying Influence Report on Industrial Strength Marketing podcast.

Republished by Plato

Published

on

Dave Necessary Industrial Strength Marketing Podcast

Dave Necessary shared key insights from the Industrial Buying Influence Report on the Industrial Strength Marketing Podcast. Photo Credit: Industrial Strength Marketing.

Understanding buyer motivation is essential to success for all businesses. It’s especially important for business-to-business companies — like manufacturers and machine shops. Gardner Intelligence, the market intelligence branch of Modern Machine Shop’s parent company Gardner Business Media, exists to provide companies with these kinds of critical insights to the manufacturing community.

It recently released the Industrial Buying Influence 2020 Report, a downloadable report that details trends and tactics for selling to industrial manufacturing buyers. The report — along with Gardner Business Media’s own Dave Necessary — was featured on an episode of the Industrial Strength Marketing podcast.

Necessary, who is GBM’s director of strategic engagement, shared highlights of the report with host James Soto, Founder and CEO of Industrial Strength Marketing. They discuss insights that industrial marketers, sellers and business leaders can use to identify and meet the demands of today’s industrial buyers.

Whether you have a marketing team or you’re a jack-of-all-trades within your operation, it pays to understand what is motivating your customers. This information can help shops with smaller teams to focus their resources. For example, “there is a primary five in terms of conditioning, influencing and moving buyers and buying teams, and the centerpiece of that is your website,” according to Necessary.

Listen to the podcast here.

About the Industrial Buying Influence report

Gardner Intelligence’s Industrial Buying Influence (IBI) series is a comprehensive analysis of how media and marketing impact the industrial buying cycle in discrete parts manufacturing. Industrial Buying Influence 2020 is the fifth installment of the series and takes a direct look at the industrial buying team. Specifically, the pace and the process by which buying teams evaluate, research and decide on purchases; and how media and marketing influence and inform each stage of that purchase process.

Topics include:

  • Industrial buyer and buying team personas
  • Strategies for building brand, driving demand, generating leads
  • Insights into how buying teams use media
  • Tips on matching message to titles, facility sizes and buying stage

Source: https://www.mmsonline.com/blog/post/podcast-shaping-the-industrial-buying-process(2)

Manufacturing

World’s First Carbon Fiber Monocoque Smartphone Introduced

Carbon Mobile, maker of the new Carbon 1 MK II smartphone, is moving the industry forward with a thinner, lighter, and more sustainable device. According to the company, the electronics industry creates 50m tons of e-waste every year and 80% is not recycled. The materials used in the Carbon 1 MK II not only reduce […]

The post World’s First Carbon Fiber Monocoque Smartphone Introduced appeared first on Composites Manufacturing Magazine.

Republished by Plato

Published

on

Carbon Mobile, maker of the new Carbon 1 MK II smartphone, is moving the industry forward with a thinner, lighter, and more sustainable device.

According to the company, the electronics industry creates 50m tons of e-waste every year and 80% is not recycled. The materials used in the Carbon 1 MK II not only reduce weight and strengthen the device, but they can also be more easily broken down and reused for future devices.

The shape of the Carbon 1 MK II is a monocoque design and it is made of hybrid carbon fiber composites. Due to the strength of the design and the material, there is no need for a metal internal frame, further lightweighting the device. The use of carbon fiber brings the weight of the device down to 125 g, 33% less than the average smartphone weight of 182 g. The phone is also 25% thinner than the average 8.3 mm thick smartphone at only 6.3 mm thick. The reduced weight and size make the device easy to carry and use. Not only is the phone light and strong, it’s also sleek featuring a carbon fiber matte black color.

In the past, smartphone designers turned away from carbon fiber as a design material because of its signal blocking properties. After four years of research, Carbon Mobile came up with its patent-pending HyRECM® Technology (Hybrid Radio Enabled Composite Material Technology) forging carbon fibers with complementary ‘radio-enabled’ composites.

Explaining the direction of Carbon Mobile, CEO and chief technology officer Firas Khalifeh said, “We created Carbon to explore where others won’t dare and bring you the beautifully crafted miniature and sustainable tech of tomorrow, quicker. Through relentless R&D, we challenge the conventions of an industry that repeatedly ignores its responsibility to the planet and its people in the resources and processes it relies on.”

Checkout PrimeXBT
Trade with the Official CFD Partners of AC Milan
The Easiest Way to Way To Trade Crypto.
Source: http://compositesmanufacturingmagazine.com/2021/03/worlds-first-carbon-fiber-monocoque-smartphone-introduced/

Continue Reading

Manufacturing

Why are warehouse break buzzers so expensive??

Republished by Plato

Published

on

Looking into getting an audible buzzer system for the shop floor to signal shift start, break, end, ect…. I’m looking around online and the median price is $500+ ! It’s an alarm clock with a buzzer, why is it so expensive?

Anyone here have a good low-cost brand to offer up?

Checkout PrimeXBT
Trade with the Official CFD Partners of AC Milan
The Easiest Way to Way To Trade Crypto.
Source: https://old.reddit.com/r/manufacturing/comments/lymorg/why_are_warehouse_break_buzzers_so_expensive/

Continue Reading

Manufacturing

Why are warehouse break buzzers so expensive??

Republished by Plato

Published

on

Looking into getting an audible buzzer system for the shop floor to signal shift start, break, end, ect…. I'm looking around online and the median price is $500+ ! It's an alarm clock with a buzzer, why is it so expensive?

Anyone here have a good low-cost brand to offer up?

submitted by /u/TheRealCorbonzo
[link] [comments]Checkout PrimeXBT
Trade with the Official CFD Partners of AC Milan
The Easiest Way to Way To Trade Crypto.
Source:

Continue Reading
Heartland3 days ago

Why CBD is a Great Partner for Any Wellness Routine

Heartland5 days ago

CBD and Menopause

Material3 days ago

Radiation-induced effects on micro-scratch of ultra high molecular weight polyethylene biocomposites

Heartland3 days ago

Remove Limonene from oil

Heartland2 days ago

Heartland2 days ago

CBD and Depression

Heartland4 days ago

DSW shoe store closing at Watertown mall

Material3 days ago

Corrosion Behavior of an Al-Sn-Zn Alloy: Effects of Solidification Microstructure Characteristics

Heartland3 days ago

Hi fellow CBD users I’m needing some advice that you all may know

Heartland3 days ago

Heartland3 days ago

Columbia Care Guides Higher For 2021

Heartland5 days ago

Collecting and Storing Cannabis Pollen

Heartland3 days ago

Heartland3 days ago

Sudden rise in anxiety

Heartland4 days ago

A Sign of the Times: The Evolution of Cannabis in Film

Heartland3 days ago

What is the most respected company in terms of CBD oil?

Material3 days ago

Electrically assisted solid state lap joining of dissimilar steel S45C and aluminum 6061-T6 alloy

Heartland5 days ago

Huge Outlay of Hemp Seeds Market by World

Heartland4 days ago

Israeli Doctors Give CBD to Serious COVID-19 Patients

Heartland4 days ago

The cost of medicine: Nevada County Cannabis Alliance offers relief through local supply chain

Heartland4 days ago

Heartland3 days ago

Hulled Hemp Seeds Market Estimated Forecast Analysis 2021-2030

Manufacturing2 days ago

Confused with these similar quotes from different companies. Could it be the same company? Am I being scammed in any way?

Metal2 days ago

India’s AMNS inks MoU with Odisha government for greenfield mill project

Heartland2 days ago

Durag and the Deertag Ep 37: Thanos Dust with Jay Simpson

Heartland4 days ago

cloudlesscbd bath bomb :o

Heartland4 days ago

Shop for Germany/Europe?

Heartland4 days ago

Material3 days ago

Comparative study on corrosion behaviors of ferrite-pearlite steel with dual-phase steel in the simulated bottom plate environment of cargo oil tanks

Composites3 days ago

New postponement sees JEC World moved to 2022

Trending

A Cloud Nine Capital Entity Copyright © 2020 – All Rights Reserved Proudly Made in America