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Inside Henkel's digital ambitions

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German conglomerate Henkel continues to get serious about direct-to-consumer beauty.

Recently, Henkel acquired majority stakes in DTC hair-color business ESalon in June 2019, and in Invincible Brands Holding, a DTC business that owns Hello Body, Banana Beauty and Mermaid+Me, in July 2020. Now, it is launching an incubated digital brand within Zotos Professional called Wellphoria this week. Wellphoria, is a CBD and hemp seed oil-infused hair-care brand, with five products priced at $24. It will be available on its own site, Wellphoriabeauty.com, and will be sold to salon professionals through third-party distributors like Merit Beauty Supply and New York City Beauty Supply.

Expanding our DTC brand offerings furthers Henkel’s ability to directly reach and serve the needs of today’s consumers, while accelerating our digital capabilities,said Stefan L. Mund, regional head of hair professional at Henkel Beauty Care in North America.

Elizabeth Kenny, head of marketing retail at Henkel Beauty Care in North America and vp of marketing and creative at Zotos Professional, said the line has been in the works for about three years. But Wellphoria’s launch is timely, given that stores and salons continue to have fragmented closings and re-openings, and health and wellness are arguably consumers’ top priorities.

“We think this taps into the idea of total wellness, and appeals to someone who is a Peloton user and wants the benefit of something good for their hair. They may have incorporated that with food or skin care already, but not in hair care,” said Kenny, who explained the line is limited in its assortment to prove that these products are also “multi-use.” Mia Chase, director of marketing innovation at Zotos Professional, said the target customer for Wellphoria is women and men ages 18-44, but the expectation is it will over-index among shoppers 18-28 because of its focus on CBD.

Though incubation continues to create new brand opportunities in beauty, Henkel, whose history dates back to 1876, is newer to it. Henkel’s North America beauty division introduced Guy Tang’s MyDentity hair color brand for salon professionals in 2017, and in April, it launched digital businesses Better Natured and Authentic Beauty Concept. Better Natured can be purchased from its website for both end-customers and professionals, whereas Authentic Beauty Concept is sold through Ulta.com and SalonCentric.com.

Like virtually every beauty company today, digital has become the priority for Henkel, over stores or salons. Henkel’s moves with Wellphoria, Better Natured and Authentic Beauty Concept are important because the company’s beauty division was so badly bruised by coronavirus in the first half of the year. Henkel beauty care sales were down 3.9% in first-quarter 2020 earnings, plus price slowed by 1% and volume dipped by 2.9%  And by the second quarter, sales were down by 12.8%. This was largely due to the impact of salons being closed.

To gain awareness for Wellphoria, sans in-person trips to salons or stylists, Chase said before-and-after images and tutorials will be prominently displayed on the brand’s site. Additionally, the brand is offering free samples with every order, and is working with Influenster and trade publication Behind the Chair to distribute samples to micro-influencers and professional stylists, respectively. Wellphoria is also trying to create a gamified experience through its own filter and secondary site, MyVana.WellphoriaBeauty.com. There, customers can upload photos, describe their “vana,” and customize photos and memes. The subsequent user-generated content will be used on WellphoriaBeauty.com and social media.

“We’re breaking down the barriers for salon quality products for the end customer at home,” said Kenny.

Source: https://www.google.com/url?rct=j&sa=t&url=https://www.glossy.co/beauty/inside-henkels-digital-ambitions&ct=ga&cd=CAIyGmM2M2RhZjlmZTVmZDZjMmU6Y29tOmVuOlVT&usg=AFQjCNGkTOfL-Fv0O9MY1bskooEeA1Bp8g

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Will I get high from a gummy with 4.5 mg cbd and .5 mg thc? I have no tolerance.

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Visit our community site for vetted suppliers at http://theCBD.place. It’s time that this subject was given more internet exposure. We are here to discuss topics related to medical marijuana and our experiences using CBD. Please do not assume that anyone here is a medical professional.

Source: https://www.reddit.com/r/CBD/comments/jfj84y/will_i_get_high_from_a_gummy_with_45_mg_cbd_and_5/

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Montana prohibitionists ask Supreme Court to kick legalization off ballot

Trailing badly in the polls, Montana prohibitionists appeal to anti-legalization judges to bail them out.

The post Montana prohibitionists ask Supreme Court to kick legalization off ballot appeared first on Leafly.

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With two weeks to go until Election Day, and with a marijuana legalization measure showing a 10-point lead in the polls, prohibitionists are making a last-ditch attempt to keep the initiative off the November ballot.

On Tuesday, Oct. 20, the organization Wrong for Montana filed a petition with the state Supreme Court to have Initiative 190 deemed void and removed from the ballot, even though the measure has already been deemed legally sufficient by the state’s attorney general’s office. Furthermore, thousands of Montanans have already cast their ballots by mail.

The anti-legalization group argues that the initiative is unconstitutional because it allocates tax revenue raised by the program for specific purposes. Proponents of the measure have demonstrated that the initiative merely proposes how to allocate the funds; the state Legislature would have the final say on how to distribute them.

Trying the ol’ Nebraska Hail-Mary

The lawsuit in Montana replicates a legal strategy successfully employed by Republican prohibitionists in Nebraska this year: If you can’t get the votes, try to get anti-legalization judges to undermine the voice of the people.

“Opposition campaigns have been spreading misinformation across Montana for weeks,” Pepper Petersen, spokesperson for New Approach Montana, said in a recent interview. “This lawsuit accusation, this announcement by the lawyers is just the latest chapter in their misinformation campaign. The people in Montana will see right through it as they continue to vote yes on CI-118 and I-190.”

“We all talked about where we would like to see the money go,” he added in a separate interview. “That’s what you do when you bring initiatives, but it’s up to the Legislature to make that decision.”

Related

Election 2020: Montana cannabis legalization guide

An aggressive anti-legalization campaign

Wrong for Montana was launched this September by Steve Zabawa, a Montana car salesman with a long history of opposing cannabis reform in the state. Vitriol against Zabawa is so widespread that a pro-cannabis Facebook group dedicated to boycotting his business has more than 5,000 active members.

Since launching the organization, Zabawa has tried a number of different strategies to attack the legalization initiative. Earlier this month, Wrong for Montana filed a complaint with the state’s Commissioner of Political Practices to require the North Fund, a mysterious 501(c)(4) that has given nearly $5 million to the legalization campaign, to disclose its donors.

Wizards and puppets

In a comment left on the page of a Montana Public Radio story about the donation, Zabawa himself wrote “Why would bring Big Marijuana, The Wizard behind the North Fund’s $4.7 million out of state money and wipe out our current marijuana 260 dispensaries and 38,000 green card holders? The wizard and his three puppets Pepper [Petersen], Dave [Lewis] and Ted [Dick] are selling Montanans out to out of state big money to line their pockets!”

Related

Cannabis cowboys: A 900-mile trip with Montana’s marijuana legalization campaign

Zabawa has additionally argued that the anticipated revenue generated by legal cannabis—an estimated $50 million annually once the program is up and running—is merely a “drop in the bucket.”

“If it was bringing in a billion dollars, OK maybe it’s worth it,” he told Montana Public Radio. “But when it only brings in one little drop into the bucket and you’re creating all these other ills, I don’t think it’s worth it.”

When you’re losing at the polls, file a lawsuit

Wrong for Montana’s lawsuit doesn’t seem to reflect the opinion of most Montanans: a poll released last week by Montana State University concluded that 49% of voters support legalization and 39% are opposed. 

In other words, only 1% of undecided voters need to support the measure for it to pass.

Tax revenue seen as a big plus

Legalization has found widespread support in part because of New Approach Montana’s proposed allocations of the revenue, which is estimated to total $236 million by 2026. The group recommends using half of it to support public lands and environmental restoration projects; the other half would be split equally between the state’s general fund, funding for municipalities that permit cannabis sales, veterans’ services, substance abuse treatment and care services for disabled and elderly Montanans. 

“For decades and decades the public lands and conservation communities have been trying to find places where we have established strings of revenue to fund our public lands,” Montana Conservation Voters Executive Director Aaron Murphy told the Missoulian earlier this month. “When this opportunity came along as a very smart and timely solution to that, these organizations saw all the same things and said, ‘Yeah, we’re going to get behind this.’”

Wasting $11,000 per arrest

This week’s lawsuit comes on the heels of a new study highlighting the absurdity of marijuana arrests in Montana: 99% of arrests involved non-violent offenders, indigenous Montanans were twice as likely to be arrested as their white peers, and Black Montanans were five times more likely to be arrested than white residents.

The study concluded that the state spends nearly $11,000 per arrest.

“It shows that Montana is wasting a lot of tax dollars,” said Petersen, “on something that should have never been illegal in the first place.”

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Max Savage Levenson

Max Savage Levenson likely has the lowest cannabis tolerance of any writer on the cannabis beat. He also writes about music for Pitchfork, Bandcamp and other bespectacled folk. He co-hosts The Hash podcast. His dream interview is Tyler the Creator.

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Source: https://www.leafly.com/news/politics/montana-prohibitionists-ask-supreme-court-to-kick-legalization-off-ballot

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Do you use full or broad spectrum tincture?

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Visit our community site for vetted suppliers at http://theCBD.place. It’s time that this subject was given more internet exposure. We are here to discuss topics related to medical marijuana and our experiences using CBD. Please do not assume that anyone here is a medical professional.

Source: https://www.reddit.com/r/CBD/comments/jfhyrg/do_you_use_full_or_broad_spectrum_tincture/

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