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How to Send Marketing Emails During the Holidays

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Christmas is almost here, and now is the perfect time for marketing emails because everyone is looking for gifts to buy. But that high demand and activity make holiday email marketing even harder because you’re not the only email marketer who’ll send email campaigns to their subscribers.

 

To ensure that your recipients open your email and complete a purchase, you need to stand out from the get-go with an intriguing subject line while suggesting products to buy and offering gift-buying conveniences. Keep on reading for more tips.

1. Write Holiday-Themed Subject Lines with a Sense of Urgency

Some words are more attention-grabbing than your usual subject lines. For a happy holidays email, subject lines that create a sense of urgency with the holiday’s theme are more powerful. A good example would be “Limited-Offer Christmas Gifts.” You can also ask a question like, “Haven’t bought a gift yet?”

 

If you don’t want to use holiday-themed words that make your subject lines longer, you can also use emojis. They are as effective as holiday-themed words and would give your recipient’s an idea of what’s inside your email. Just remember not to overuse emojis and exclamation points to avoid making your emails look spammy and desperate.

2. Send a Holiday Gift Guide

Many holiday shoppers make decisions at the last minute because they have no idea what to buy for their loved ones. Some end up looking for gifts in multiple shops, while others fail to purchase due to many options to choose from. You must inspire them as early as possible.

 

In your holiday gift guide, make a guide of gifts for males, females, and those of various ages. Explain what the products are about, why what you’re selling is better, why they should buy from you, and why the gifts are perfect for the demographics of whoever the buyer intends to give the gift to.

 

Holiday gift guides are effective tools to funnel your customers from awareness into action. Then can be made either as a first step in your smart holiday email plan or an email with a “Buy Now” call-to-action.

3. Give Gifts for Referrals

Encouraging referrals in exchange for gifts is one of the best ways to increase your customer list during the holidays. For example, send your existing customers a holiday email with a 50%-off voucher if they can get 20 of their friends to subscribe to your mailing list.

 

Give your existing customers their personal link that their friends can click on to subscribe to your mailing list. Set your email automation system to send your current customers the 50%-off voucher once 20 other people have subscribed to your mailing list using their code.

 

You didn’t only encourage your existing customers to purchase by giving them a discount voucher, but you also increased your mailing list, bringing more sales in the future.

4. Send Last-Minute Deals at Inactive Hours

As mentioned, there are a lot of shoppers who wait until the last minute to make decisions. Some even fail to make any decisions at all. Last-minute deals sent at inactive hours are the best times in influencing your customers’ buying decisions because you aren’t competing for attention with other email marketers, and the users aren’t stressed.

 

Here’s an example of a last-minute email campaign’s subject line that stands out: “12 Last-Minute Deals of Christmas!”

 

Healthy inactive hours for receiving marketing emails are early morning, midday, and after-dinner. You must also offer a good deal that would really make your customers click the “Buy Now” button. Offer convenience like free delivery on the day before Christmas with their purchase already gift-wrapped.

5. Use Holiday-Themed Email Content With Proven Templates

When designing your email campaigns, always use colors and elements that represent the holidays. Since Christmas is near, use snowman, snowflake, candy cane, bells, Christmas balls, pine trees, etc., with color themes of white, red, and green.

 

Color themes are significant because it sets the mood and emotion of your buyer for the holidays. Since Christmas’s traditional colors are red and green and the yuletide season is about generosity, self-sacrifice, and charity, using the color schemes sets your customers’ mood to be charitable, thus influencing them to buy your products as a gift.

 

More important points to remember:

●        Always write your campaigns’ opening lines with a holiday greeting to make your customer open up to your suggestions.

●        Don’t be afraid to use jokes or puns. It helps your customers remember your brand.

●        Provide a secondary offer so your customer can explore more options from you while staying in your sales funnel.

●        Write a clear call-to-action at the end.

●        Lastly, include social media icons with links so that your customer can easily reach out to you for help or questions.

Wrapping Up

Make sure your customers think about your brand first when thinking about buying goods for gifts. Start early by introducing gift ideas for inspiration and guide them into the “Buy Now” button. The earlier you are, the quicker your customers can settle on the products you suggest for gift-giving.

 

Set their mood to match the season of generosity, charity, and self-sacrifice first by designing your email campaigns with yuletide elements. Then send your email campaigns at times when your recipients will have their full attention on you. Write a subject line that captures a customer’s attention by standing out in their mail inbox.

 

Source: Efrat Vulfsons is a data-driven writer and freelance publicist, parallel to her soprano opera singing career. Efrat holds a B.F.A from the Jerusalem Music Academy in Opera Performance

 

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Automotive

Week in Review: US steel capacity utilization; European steel; copper market shift

Before we head into the weekend, let’s take a look back at the week that was and the metals storylines here on MetalMiner: The MetalMiner Best Practice Library offers a wealth of knowledge and…

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China story steel production

Zhao Jiankang/AdobeStock

Before we head into the weekend, let’s take a look back at the week that was and the metals storylines here on MetalMiner:

The MetalMiner Best Practice Library offers a wealth of knowledge and tips to help buyers stay on top of metals markets and buying strategies.

Week in Review, April 5-9 (steel capacity utilization, European steel’s challenges and more)

Find more insight on MetalMiner’s LinkedIn.

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Automotive

This Morning in Metals: Aluminum Association calls for changes to Section 232 exclusion process

This morning in metals news: the Aluminum Association this week called for reforms to the Section 232 exclusion process; meanwhile, Volvo Cars reported a record first quarter in sales; and, lastly,…

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This morning in metals news: the Aluminum Association this week called for reforms to the Section 232 exclusion process; meanwhile, Volvo Cars reported a record first quarter in sales; and, lastly, Chilean miner Codelco requested arbitration with Ecuador regarding the Llurimagua project.

The MetalMiner Best Practice Library offers a wealth of knowledge and tips to help buyers stay on top of metals markets and buying strategies.

Aluminum Association calls for Section 232 exclusion reform

Aluminum production

Alexander Chudaev/Adobe Stock

Just over three years ago, former President Donald Trump used Section 232 of the Trade Expansion Act of 1962 to institute tariffs on imported steel and aluminum.

However, in addition to quotas and waivers for certain countries, domestic consumers could file for tariff exclusions with the Department of Commerce.

Meanwhile, this week, the Aluminum Association called for reforms to the Section 232 exclusion process.

“Three years after the implementation of the Section 232 tariffs on most aluminum imports into the U.S., it is time to take a fresh look at trade policy to support a robust domestic aluminum industry,” said Tom Dobbins, president and CEO of the Aluminum Association. “The Biden administration and the new Congress have an opportunity to harness the growth potential for aluminum as a sustainable solution for the 21st century, and capitalize on the more than $3 billion of private U.S. aluminum investment over the past decade. The federal government can take action immediately to put American aluminum on an equal footing with overseas competitors.”

Volvo touts record first quarter

Volvo Cars reported its best-ever first quarter for global sales.

Volvo’s sales surged by 40.8% year over year.

“In Europe and the US, the company managed to improve sales compared to the first quarter last year, while managing to cope with the ongoing effects of the pandemic,” the automaker said. “China has by now recovered from the impact of the pandemic, which was peaked in Q1 2020.”

Furthermore, Volvo’s March sales jumped by 62.3% year over year.

Chile’s Codelco seeks arbitration with Ecuador over Llurimagua project

Lastly, Chilean copper giant Codelco said it is seeking arbitration at the International Chamber of Commerce with Ecuador.

Codelco said it is seeking compliance regarding agreements signed with the National Mining Company of Ecuador regarding the Llurimagua project. The project sits 80 kilometers from Ecuador’s capital, Quito.

In a release, Codelco said the parties agreed to definitive terms for the partnership in 2019. In addition, Codelco said it hoped the process will make it possible to reach an agreement for the “mutual benefit” of the parties.

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Automotive

This Morning in Metals: Ford China reports 73.3% sales jump

This morning in metals news: Ford China announced its sales rose by 73.3% year over year; meanwhile, the Energy Information Administration (EIA) released its Short-Term Energy Outlook; and, lastly,…

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Ford logo

Tobias Arhelger/Adobe Stock

This morning in metals news: Ford China announced its sales rose by 73.3% year over year; meanwhile, the Energy Information Administration (EIA) released its Short-Term Energy Outlook; and, lastly, Rio Tinto announced it had achieved battery-grade lithium at its Boron plant.

We’re offering timely emails with exclusive analyst commentary and some best practice advice. 

Ford China tallies fourth consecutive quarterly sales jump

Ford China reported its Q1 sales jumped 73.3% year over year.

The jump marked its fourth consecutive year-over-year quarterly sales increase.

Meanwhile, Ford China sales increased 30.3% year over year in Q4 2020.

EIA releases Short-Term Energy Outlook

The EIA forecast US retail gasoline prices this summer will average $2.78 per gallon.

Meanwhile, last summer’s average checked in at $2.07 per gallon.

“EIA expects U.S. gasoline consumption to rise in response to growing levels of GDP and employment,” the EIA said. “In addition, as COVID-19 vaccines are more widely distributed, we expect that driving will increase, causing gasoline consumption to rise.”

Furthermore, the EIA forecast US gasoline consumption will average 8.6 million barrels per day in 2021, up from 8.0 million barrels per day in 2020.

In addition, in its latest outlook, the EIA used projections of 5.6% GDP growth this year and 4.2% growth in 2022.

Rio Tinto achieves battery-grade lithium

Lastly, Rio Tinto announced it had achieved battery-grade lithium at its Boron plant in California.

“The demonstration plant is the next step in scaling up a breakthrough lithium production process developed at Boron, to recover the critical mineral and extract additional value out of waste piles from over 90 years of mining at the operation.

“An initial small-scale trial in 2019 successfully proved the process of roasting and leaching waste rock to recover high grades of lithium.”

The MetalMiner Best Practice Library offers a wealth of knowledge and tips to help buyers stay on top of metals markets and buying strategies.

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