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Higher Profile: Jesse Stanley, CEO Stanley Brothers Holdings

The Stanley Brothers ReCreate themselves—this time with THC in the mix.

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The Stanley Brothers, the Colorado company that followed the launch of non-psychoactive CBD or cannabidiol, via Charlotte’s Web, is now taking a deep dive into whole plant formulations, including activated THC, or tetrahydrocannabinol, with its new brand, ReCreate. 

Charlotte’s Web was first put in front of the American public and the world, when CNN’s Sanjay Gupta visited Denver, Colorado, and interviewed members of the Stanley family, responsible for helping then-four-year-old Charlotte Figi, the brand’s namesake.

Charlotte suffered from Dravet Syndrome, enduring up to 300 grand mal seizures a week. Her mother, Paige, got wind that a type of cannabis plant was available with little-to-no THC, or tetrahydrocannabinol, which causes the head high or feelings of euphoria.  The oil made from the plant reduced the seizures substantially, with Charlotte’s seizures reduced to just two or three times a month.

Charlotte’s success opened the doors for many children and adults alike to be helped in the U.S., as CBD only became widely accepted in the mainstream supplemental market.

The remedy also helped do away with the fear-based question, “What about the children?” Turns out, the children being helped opened the doors for more people to be helped around the globe. 

The Healing Web of Weed

Today, Jesse Stanley may be CEO of Stanley Brothers USA Holdings, but his first experience of cannabis was uneventful, with no idea of how the plant would change his and his family’s life forever.

“My first experience with cannabis was probably the same as most, starting with someone passing me a joint,” he shared. “I had no idea that cannabis was medicine. My brothers and I grew up in a very conservative home. But, I never felt that cannabis was bad enough that we had to outlaw a plant. Natural is supposed to be good, right?”

When Colorado legalized use of the plant for recreational use, enacted in 2014, Jesse said at that point everything changed. Even though cannabis had been legal for medicine, the freedom of legalization meant that people felt safer to experiment with it as remedy, then more healing happened—not more people merely getting high.

“Ironically, legalization opened doors in the medical space,” he continued. “It allowed Charlotte’ mother to feel more comfortable seeking it out for her daughter. It allowed us to go forward as a company. We saw results, lives changed—it was a snowball effect, really.”

There are many stories of healing that sprang from the non-psychoactive compound of the plant, but one that directly impacted an entire country is most compelling. 

When Monterrey, Mexico-based attorney Raul Elizalde first heard of Charlotte’s Web helping a child with Dravet Syndrome, he immediately jumped into action, requesting the remedy for his own daughter, Graciela, who was suffering from Lennox-Gastaut Syndrome, with hundreds of seizures a day.

Through one failed court hearing, then one successful one-on-one with a district judge, Elizalde single-handedly convinced the Mexican Government to allow CBD oil to be imported into Mexico, with more than 500 children suffering from similar diagnosis on a waiting list for help.  

His daughter, Graciela, was the first child allowed the imported oil, with Elizalde stating that first night they gave her the oil she slept peacefully, without a single seizure.

Today, CBD only formulations are allowed in a majority of states and countries, able to be shipped across state lines, and into Mexico with a doctor’s recommendation. 

It’s important to note, that since doctors are still not being educated on cannabis as remedy or plant-based formulations in general in medical school, they are still not allowed to prescribe, only recommend. 

To THC, Or Not To THC?

The percentage of THC allowed in CBD products is set at point three percent as per the Department of Agriculture’s regulations, mandated many years ago in the hemp industry. And while it’s considered a safe percentage, many cannabis patients feel that THC, and the many other beneficial compounds found within the whole plant, should not be overlooked. 

ReCreate is the name of a new brand of products launched under the Stanley Brothers banner. It’s an attempt to re-create the image of cannabis, or specifically the THC so badly misunderstood by the masses.

Verbiage from the new ReCreate website is under the Stanley Brothers banner with the message that the low percentage of THC included in the new formulations is not intended to be mind-altering, but rather life-enhancing, with optimal levels of THC and CBD. 

Ayurvedic botanicals added include turmeric, Valerian root, lemon balm, Lion’s Mane, and Ashwagandha—an Ayurvedic herb cultivated in India for generations. 

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Ayurveda is a system of medicine with historical roots in India that integrates body, mind, and spirit, using holistic practices by emphasizing diet, herbal remedies, exercise, meditation, breathing, and physical therapy. 

“The stigma of cannabis is a created stigma, it’s not the truth of the plant,” he said. “Many people who use cannabis for recreation are also medicating—even though they may not realize it. Everyone is really a patient, reaping the benefits of the many useful compounds of the plant.”

Acknowledging that THC is a beneficial compound, by the company who helped make CBD mainstream is noteworthy.

“There’s a symbiotic relationship we have with plants that’s been lost today,” he surmised. “We medicate in so many ways every day, and we don’t recognize it—we use watching television to relax, coffee to stimulate—this is all self-medicating. When you get passed that joint, you might think it’s to recreate, but if it helps you relax, it’s remedy—and the THC has a lot to do with that. It’s beyond time to look at the compound in a positive light, with everything in moderation.”

Source: https://hightimes.com/culture/people/higher-profile-jesse-stanley-ceo-stanley-brothers-holdings/?utm_source=rss&utm_medium=rss&utm_campaign=higher-profile-jesse-stanley-ceo-stanley-brothers-holdings

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CBD News Roundup: NFLPA Warns Players Not to Endorse CBD

Here’s the latest CBD news: The NFL Players Association has sent a letter to its members advising them not to endorse CBD products. Nine Congress members have issued a letter to the DEA urging it to revise its proposed hemp regulations. The USDA has approved the hemp cultivation plans for six more states and three… View Article

The post CBD News Roundup: NFLPA Warns Players Not to Endorse CBD appeared first on The CBD Insider.

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nflpa warns players endorsing cbd

Here’s the latest CBD news:

  • The NFL Players Association has sent a letter to its members advising them not to endorse CBD products.
  • Nine Congress members have issued a letter to the DEA urging it to revise its proposed hemp regulations.
  • The USDA has approved the hemp cultivation plans for six more states and three more Indian reservations after delaying its deadline to 2021.

Table of Contents

  1. NFL Players Warned Not To Endorse CBD Products
  2. Nine Congress Members Urge The DEA To Revise Proposed Hemp Regulations
  3. USDA Approves Hemp Cultivation Plans For Six States & Three Indian Tribes

NFL Players Warned Not To Endorse CBD Products

The NFL Players Association (NFLPA) has told its athletes that it does not advise endorsing products that contain CBD or other cannabinoids. 

In an email sent last week, the NFLPA notified members that it has updated its Commercial Substances Policies and Endorsements section to read: “NFL players, coaches, and other employees must not endorse or appear in advertisements for alcoholic beverages, tobacco, or cannabinoid products.”

The World Anti-Doping Agency removed CBD as a banned substance in 2018. Since, many athletes have landed endorsement deals with CBD companies, including Baker Mayfield, quarterback for the Cleveland Browns, who last week announced his role as brand ambassador for the CBD brand Beam. According to a Front Office Sports report, it was Mayfield’s deal that sparked the NFLPA letter and changes in language. 

Fellow NFL player and Tampa Bay Buccaneers tight end, Rob Gronkowski, is among the other athletes who have endorsement deals with CBD brands.

Nine Congress Members Urge DEA To Revise Hemp Rules

Nine members of Congress have issued a letter to the Drug Enforcement Administration (DEA) to request revisions to its proposed hemp regulations.

The DEA released its interim final rule on hemp crops in August, saying the new regulations were an update to comply with the 2018 Farm Bill. However, hemp advocates and stakeholders are concerned over some language in the rule.

The letter was spearheaded by Reps. David Joyce (R-OH) and Denver Riggleman (R-VA) and pointed specifically to the processing of hemp extracts. In the new DEA rule, “any such material that contains greater than 0.3% of Δ9-THC on a dry weight basis remains controlled in schedule I.” 

Some in the industry believe this language could criminalize hemp extract at a specific point in the extraction process when THC levels can surge beyond the legal threshold of 0.3% by dry weight, despite the extract again complying with the standard once it becomes a finished product.

The letter states: “Our offices have received countless calls from constituents involved in the hemp industry who are extremely fearful that simply following the provisions of the Farm Bill will result in criminal liability under the IFR. The IFR will likely have the effect of inhibiting these nascent state hemp programs thereby harming those American companies and workers who chose to pursue careers in the hemp industry and made significant investments to effectuate those aspirations.”

The authors requested a resolution as quickly as possible, adding “DEA must revise the IFR to eliminate the ambiguities set forth above and provide peace of mind to all Americans who have chosen to pursue a career in the hemp industry.”

Other Congressmen who signed the letter include reps. Rodney Davis (R-IL), Morgan Griffith (R-VA), Glenn Grothman (R-WI), Don Young (R-AK), Anthony Gonzalez (R-OH), Earl Blumenauer (D-OR), and Matt Gaetz (R-FL).

Last week, the Hemp Industries Association and CBD brand RE Botanicals filed a lawsuit to block the DEA’s ruling.

The public comment period on the DEA’s proposed rules update ended this week but received more than 3,300 submissions. 

USDA Approves Hemp Cultivation Plans For Six States & Three Indian Tribes

The U.S. Department of Agriculture (USDA) has approved the hemp cultivation plans of six more states and three Indian tribes.

States that received approval include:

  • Illinois
  • Indiana
  • Michigan
  • New Mexico
  • Oklahoma
  • South Dakota

While the tribes are:

  • Comanche Nation
  • San Carlos Apache Tribe of Arizona
  • Seminole Nation of Oklahoma

With the nine additions, there are now 69 approved plans in total. 

The USDA issued its Interim Final Rule on hemp in the fall of 2019 to align with the 2018 Farm Bill provisions.

While the agency issued a Nov. 1, 2020 deadline for states and tribes to gain federal approval, the deadline was recently extended to 2021, allowing states to operate under the 2014 Farm Bill.

The CBD Insider Editorial Team

The mission of The CBD Insider is to provide consumers with a way to find high-quality, safe, and well-formulated CBD products. Our editorial team of passionate industry professionals achieves this mission by providing unbiased, trustworthy, and well-researched reporting about the CBD industry.

Source: https://thecbdinsider.com/news/cbd-news-roundup-nflpa-warns-players-not-to-endorse-cbd/

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CBD News: Congressional members sent DEA letter asking for clarity on hemp extraction rule

Nine members of Congress have asked the U.S. Drug Enforcement Administration for clarity on a rule the hemp industry says will wrongly criminalize production of extracts in some cases. The letter asks DEA administrator Timothy Shea to protect hemp producers. “The DEA must specify their requirements and streamline hemp directives by clarifying the legal means […]

Congressional members sent DEA letter asking for clarity on hemp extraction rule is a post from: Marijuana Business Daily: Financial, Legal & Cannabusiness news for cannabis entrepreneurs

From Congressional members sent DEA letter asking for clarity on hemp extraction rule on CBD Products & CBD Business News – Hemp Industry Daily.

This was autoposted by IFTTT. To find out more, read my post about news articles.

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Nine members of Congress have asked the U.S. Drug Enforcement Administration for clarity on a rule the hemp industry says will wrongly criminalize production of extracts in some cases. The letter asks DEA administrator Timothy Shea to protect hemp producers. “The DEA must specify their requirements and streamline hemp directives by clarifying the legal means […]

Congressional members sent DEA letter asking for clarity on hemp extraction rule is a post from: Marijuana Business Daily: Financial, Legal & Cannabusiness news for cannabis entrepreneurs

From Congressional members sent DEA letter asking for clarity on hemp extraction rule on CBD Products & CBD Business News – Hemp Industry Daily.

This was autoposted by IFTTT. To find out more, read my post about news articles.

Source: http://blog.hempcbd.business/2020/10/cbd-news-congressional-members-sent-dea.html

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CBD News: Editor’s Notebook: Think hemp isn’t on the ballot this year? Think again

Think hemp isn’t on the ballot this year? Think again

Editor’s Notebook: Think hemp isn’t on the ballot this year? Think again is a post from: Marijuana Business Daily: Financial, Legal & Cannabusiness news for cannabis entrepreneurs

From Editor’s Notebook: Think hemp isn’t on the ballot this year? Think again on CBD Products & CBD Business News – Hemp Industry Daily.

This was autoposted by IFTTT. To find out more, read my post about news articles.

Republished by Plato

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Think hemp isn’t on the ballot this year? Think again

Editor’s Notebook: Think hemp isn’t on the ballot this year? Think again is a post from: Marijuana Business Daily: Financial, Legal & Cannabusiness news for cannabis entrepreneurs

From Editor’s Notebook: Think hemp isn’t on the ballot this year? Think again on CBD Products & CBD Business News – Hemp Industry Daily.

This was autoposted by IFTTT. To find out more, read my post about news articles.

Source: http://blog.hempcbd.business/2020/10/cbd-news-editors-notebook-think-hemp.html

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